Biography
Svetlana Gennadyevna Klyuchkina. Journalist, TV host, business forum and ceremony moderator. Deputy head of the press center of the National News Service (NSN) news agency.
Who I am
10 years in journalism and over 5 years of daily live broadcasts at NSN and other venues - that's more than 200 broadcasts a year, from politicians to show-business stars. I track speaker citation ratings daily, so I can see right away how high-profile a guest is at an event. I can work not only for the camera on a live broadcast, but with the room at the same time - offline and online.
I have done over 1,000 interviews. My interviewees include Russian Foreign Ministry spokesperson Maria Zakharova, presidential adviser Anton Kobyakov, Deputy Minister of Economic Development Tatiana Ilyushnikova, First Deputy Minister of Education Alexander Bugaev, Konstantin Ernst, Mikhail Shvydkoy, Errol Musk, representatives of the foreign ministries of Venezuela and Bulgaria, ambassadors, and heads of business associations.
As a member of the presidential press pool, I regularly work the plenary sessions of SPIEF and the EEF with the participation of the President of Russia. In July 2025, at the invitation of the Venezuelan Foreign Ministry, I ran a PR campaign in the format of an official meeting with President Nicolas Maduro.
Moderation
Nearest: September 2026 - International Investment Forum at Plekhanov REU, a repeat invitation from the venue.
Television and radio
Channel One - guest producer of the “Dobroe Utro” (Good Morning) program since 2022. Appeared on air on Russia-1, NTV, REN TV, TNT, STS, Friday, OTR, Moscow 24, RBC. Radio: Moscow FM (guest producer of “Catch a Star”), Nashe Radio, Radio JAZZ, Rock FM, Europe Plus, Russian Radio, Avtoradio.
I host the red-carpet broadcasts of the Radio JAZZ awards and Nashe Radio festivals every year. I started at the RussianMusicBox channel, hosting “Songs with Stars” and “The Golden Voice of Russia”.
Participant in TV projects, including the reality show “My Ex-Abuser” (recording).
- News from my broadcasts
TASS, Vedomosti, Kommersant, Moskovsky Komsomolets, Komsomolskaya Pravda, Mash, News.ru, Abzats, OSN, Metro, Argumenty i Fakty - “Forumessa” channel
What happens at forums and how it works, from the inside
Speaking and teaching
Regular speaker at the State Duma, RCC Russia, the Moscow Chamber of Commerce and Industry, the CIS Executive Committee, the Moscow Confederation of Industrialists and Entrepreneurs, the Eurasian Business Association, the International Association of Media Experts, and federal TV channels. I run master classes for students at Plekhanov REU and Griboedov University, and I lecture for the “Znanie” society.
Topics I speak on:
- The press conference as a stable format for promoting expertise
- Media figures of the new era: who interests the media today?
- The art of the interview: how to prepare an interview and prepare for one
- Where to start with media promotion: a how-to guide
- How the media landscape has changed, and what business should do to promote itself
- Underrated platforms with potential: where should bloggers go in 2026
- Podcasts and streaming as a promotion format: why only hybrid formats work
- How to attract attention and build trust in the digital age
Recognition
- Awards and commendations
State Duma of the Federal Assembly of Russia, EMERCOM of Russia, Rosgvardia, Russian Venture Company, Plekhanov Russian University of Economics, letter of commendation from REU for the panel discussion at the BRICS media forum (2025) - Jury
“Federal Speaker” award (2025), Estet Fashion Week (2026), International Community of Young Fashion Designers (2026) - Public work
Member of the Expert Council on Culture of the Youth Parliament under the State Duma since 2019, the Commission on Investment in Innovative Entrepreneurship under RCC Russia, director of the Eurasian Business Association media club, member of the Business Family business community parliament
- Education
Moscow Institute of Tourism Industry named after Yu. A. Senkevich (2012, honors diploma), TV and radio hosting courses at the Ostankino Academy of Variety Arts, Film and Television, interpreter courses at the Diplomatic Academy of the Russian Foreign Ministry - Languages
Russian, English - fluent
Check the date
The first thing we both need to know is whether the day is free. Send me the event details and I'll reply within 24 hours.